Food, glorious food! Design, creative direction and even dabbling in ownership!

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Styling // DIRECTION // DESIGN // PROJECT MANAGEMENT

C9 Chocolate & Gelato

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I worked with C9 (formerly Cloud 9) from the company's birth, helping them with many aspects of their brand and marketing development. This included:

- Menu creation, supplier sourcing & recipe development
- Branding creative, interior design & in-store signage/graphics
- Video & photo-content direction
- Social media content producing and management
- Packaging design & production

Such a wide range of skills were employed and developed over these few years, which in turn gave me the confidence and desire to open my own venue. 

1 year after the initial launch, I spearheaded their rebranding project in order to reflect the industry trend and pivotting of the offering and business model.

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RESTAURANT OWNER // CREATIVE DIRECTOR

Thai Berry

As owner of this country Thai restaurant, I sought to give it a country feel with some city branding. I engaged the talented team of Joe Filshie and Georgie Dolling to style and shoot this beautiful series of shots that I used for the menu, window and web advertising. 

My direction of this shoot and the overall improvement of the brand was a simple yet consistent one of making simple (yet locally sourced and high quality) Thai food something to be revered and looked forward to, and not just a fast-food alternative. 

The use of clean, rustic surfaces along with unique and foreign crockery/cutlery produced a beautiful and welcoming marriage with colourful, fresh food and slightly off-centre composition. 

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RESTAURANT OWNERSHIP // CREATIVE DIRECTION // BRAND DEVELOPMENT

The Lion's Den

I then converted the Thai Berry restaurant into a hole-in-the-wall seasonal mediterranean food & cocktail bar, creating a hugely successful brand and local following.

The role involved directing the food & beverage menu plans, recruiting & training staff, local area marketing, social media strategy and content, stock control,  wages & finance and interior design & brand development/management.

Success of the model has resulted in it being recreated in Sydney on a larger scale with outside investment and industry support.

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