Health and beauty creative direction, design & project management.
Styling // DIRECTION // DESIGN // PROJECT MANAGEMENT
The Skin Boutique
I worked closely with the owners of The Skin Boutique to develop and role out promotions and campaigns across multiple interstate clinics on multiple platforms including print, web, sms, social and signage.
Tasked as the brand manager and in-house creative, I periodically upgraded the style guide to keep the imagery, colour, fonts and layout on trend. This (in turn) flowed onto design and production of print collateral, documentation, digital marketing, web graphics, signage and retail interiors.
CAMPAIGN DIRECTOR // BRAND MANAGER // CREATIVE DIRECTOR
The Cosmetic Institute
As a brand manager & creative director for The Cosmetic Institute, I was awarded creative director and campaign manager role for The Face of TCI 2016, Queensland. This role required me to produce high quality images for the use of the company's marketing and branded collateral using former TCI patients as models. The campaign was also designed as a competition for publicity and brand awareness for TCI. Over the 6 weeks of planning and 3 days on location, some of the tasks performed were:
• Budgeting and planning
• Location scouting
• Creative team development
• Photoshoot planning & direction
• Project & brand management
The campaign was a huge success with hundreds of ex-patients entering the compeition, great online interaction with the content and a huge bank of brand specific images for the client to make use of.
GRAPHIC DESIGN // PACKAGING DESIGN
I worked with Skinstitut during it's major up-swing of popularity and sales, helping to update their brand and collateral through logo and print design, website design and developing a tight style guide for other creatives and designers to follow.
The minimalistic yet unique branding and design has helped remain Skinstitut as industry leading skincare brand.
• Logo & brand refresh
• Packaging design
• Website design
• Style guide development
• Branded collateral design & production