INSTAGRAM STORIES + ADS
DYSON PET CARE
A floorcare digital campaign that required a responsive landing page design to engage and direct users to the tools specifically designed to groom and clean up after pets in and around the home. This digitally led campaign provided assets from another region that required design, testing and launching on the dyson.com.au direct retail site.
MOTHER’S DAY GIFTING CAMPAIGN
This set of hair care print assets were custom designed for David Jones in the CBD. Windows on side walk as well as the entrance were designed to encourage buyers to gift a Dyson Hair Care product for their mother’s (or wives) and receive a free presentation case.
HAIR CARE COPPER RANGE BANNERS
A series of clean and clear web and social banner designed to support the latest colour scheme for hair care devices; copper nickel.
RESPONSIVE WEBSITE TAKEOVERS
As part of the Australian Hair Fashion Awards - of which Dyson was a major sponsor (and winner) Journal Magazine was the go-to publication for all things AHFA.
I designed these top and side banners to promote the professional range of hair care products using pro shots of products as well as the Dyson Hair Care Ambassadors.
As part of a seasonal floor care campaign did a full website takeover of JB HiFi’s site featuring the laser head of the V15 Detect. This included masthead and site banners.
OUT OF HOME VIDEO ADS
This brief required text to be laid over the top, as well as an adapted animated end frame and way-finding directions. I created this video in multiple dimensions and sizes for use across Westfields and other large scale retail environments in 2022.
